Ford’s Park the Car initiative

Ford is serious about reducing carbon emissions and preserving the planet for future generations and it is taking dramatic steps in order to do so. Ford is targeting carbon neutrality in Europe by 2035, including all of its vehicles, production facilities and supporting logistics.

However, preserving the planet and building a safer, healthier world requires more than electrified vehicles – in fact, sometimes it requires no vehicle at all. This is why Ford launched the Park the Car initiative, to encourage people to make healthy and informed choices about their travel habits, especially over short distances. Walking and cycling can help improve both physical and mental health, as well as ease traffic congestion in built-up areas.

Ford is partnering with a number of organisations, businesses and charities to enable as many people as possible to Park the Car. Ford's partnership with RideGlasgow highlights its commitment to encouraging car users to choose active travel for shorter journeys – and to its ambitious roll-out of electric vehicles and net zero targets.